Heater Kirk-Ballard, PhD, Assistant Professor of Consumer Horticulture School of Plant, Environmental, and Soil Sciences, Louisiana First Foundation and Louisiana State University
MATCHING Not SELLING
Dated: October 18 2019
I began my real estate career in 2004. My career experience included two long-term sales careers ... not professions that necessarily warm the heart of a buyer!
What attracted me to being a REALTOR® was that, through the Multiple Listing Service (MLS) system, agents "share" inventory. That is, we are not limited to showing houses personally listed or in the inventory of our agency. I recognized that unique advantage in really serving the buyers with whom I would be working.
You see, being a good real estate agent is really MATCHING not SELLING. If I listen (and interpret my client's expressions/body language), I can go to the MLS and find the properties that best fit the needs, preferences and budget of my client. Truth be told- I've had to work intently to avoid making my job harder than it needs to be.
HOLD ON ... I didn't throw the sales experience "out the window". In real estate, there is an enormous advantage to knowing how the minds of buyers and sellers are thinking when it comes time to NEGOTIATE! There are price negotiations, contract terms to work through and post-inspection repair needs that must be settled. I can pull those "arrows out of my quiver".
Contact me. You have my ear! https://lnkd.in/ehHH89U
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